Video interviews with the case protagonist Mary Anne Barner and CEO Anders Dahlvig offer personal reflections on issues and details involved in management decisions made on key challenges in the event. The video is divided into segments that can be used in turn in the discussion in the class, as described in the teaching note. There is also a final section that can be used as a summary of the case where the respondents think about the most important findings for IKEA and for themselves personally.

Video interviews with the case protagonist Mary Anne Barner and CEO Anders Dahlvig offer personal reflections on issues and details involved in management decisions made on key challenges in the event. The video is divided into segments that can be used in turn in the discussion in the class, as described in the teaching note. There is also a final section that can be used as a summary of the case where the respondents about the most important lessons for IKEA and personally reflect.
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Christopher A. Bartlett
Source: Video Supplement
Release Date: 12 March 2007. Prod #: 907 801 VID ENG
Ikea Global Sourcing Challenge, video HBR case solution