Efi Arazi, the president of a start-up called Imedia must decide an appropriate pricing policy for an innovation that will change the basis of competition in the cable TV industry.

Efi Arazi, the president of a start-up called Imedia must decide an appropriate pricing policy for an innovation that is the basis of competition in the cable TV industry to change.
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from
Thomas J. Kosnik,
Doron Kempel
Source: Harvard Business School
29 pages.
Publication Date: Aug 11, 1997. Prod #: 598 005 PDF-ENG
Imedia Corp.: Prices decision HBR case solution