In 2007 the leadership of the Indesit Company is focused on the long-term corporate strategy. After 3 decades the company has emerged as the number two home appliance manufacturer in Europe. Should they invest to be number one, or should they focus on the global market, and if so, which part of the world? A minor issue is how to manage their multiple brands. Should they consolidate? This case has extensive data on the global markets.

In 2007 the leadership of the Indesit Company is focused on the long-term corporate strategy. After 3 decades the company has emerged as the number two home appliance manufacturer in Europe. Should they invest to be number one, or should they focus on the global market, and if so, which part of the world? A minor issue is how to manage their multiple brands. Should they consolidate? This case has extensive data on the global markets.
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from
Joseph L. Bower
Source: Harvard Business School
29 pages.
Release Date: 19, February 2008. Prod #: 308071-PDF-ENG
Indesit Company: Has Global Matter? HBR case solution