Kathy Levinson, president and COO of ETRADE and a lesbian mother of two must decide whether and how to participate in the “No on Knight” campaign. The campaign against California Proposition 22 ballot, which requires California to recognize only marriages between a man and a woman. This case provides the background for Levinson decision in which they must balance their obligations as leaders with their personal values ​​and commitments.

Kathy Levinson, president and COO of ETRADE and a lesbian mother of two must decide whether and how to participate in the “No on Knight” campaign. The campaign against California Proposition 22 ballot, which requires California to recognize only marriages between a man and a woman. This case provides the background for Levinson decision in which they must balance their obligations as leaders with their personal values ​​and commitments.
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from
Joseph L. Badaracco Jr.
Susan S. Harmeling
Source: Harvard Business School
8 pages.
Publication Date: Oct 25, 2000. Prod #: 301057-PDF-ENG
Individual and Society: Kathy Levinson and ETRADE (A) HBR case solution