Can be used as background material for the courses in industrial marketing and industrial procurement. Surveys, economic, behavioral, and organizational influences that shape decision-making processes Sale in companies and other institutions. Also describes the types of strategies purchasing groups for dealing with their suppliers and supply environments to formulate.

Can be used as background material for the courses in industrial marketing and industrial procurement. Surveys, economic, behavioral, and organizational influences that shape decision-making processes Sale in companies and other institutions. Also describes the types of strategies purchasing groups for dealing with their suppliers and supply environments to formulate.
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E. Raymond Corey
19 pages.
Release Date: 16 März in 1982. Prod #: 582117-PDF-ENG
Industrial buyer behavior HBR case solution

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