Provides an integrated discussion of the basic elements of industrial marketing strategy and developed a strategic marketing planning model. Either as an introductory or summary reading for an industrial marketing course or course segment are used.

Provides an integrated discussion of the basic elements of industrial marketing strategy and developed a strategic marketing planning model. Either as an introductory or summary reading for an industrial marketing course or course segment.
are used
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E. Raymond Corey
12 pages.
Release Date: 31, March 1989. Prod #: 589102-PDF-ENG
Industrial Marketing Strategy – An Overview HBR case solution