The United States and Europe have very different approaches to information privacy – a condition of limited access to identifiable information about individuals – from both regulatory and executive perspectives. Grounded in different cultural values ​​and assumptions about the importance of privacy (a “human rights” issue in Europe compared to a contractual problem in the United States) have led these differences to regulatory and management conflicts. This article describes the differences between the two are app … Read more »

The United States and Europe have very different approaches to information privacy – a condition of limited access to identifiable information about individuals – from both regulatory and executive perspectives. Grounded in different cultural values ​​and assumptions about the importance of privacy (a “human rights” issue in Europe compared to a contractual problem in the United States) have led these differences to regulatory and management conflicts. This article describes the differences between the two approaches to be explored. U.S. companies would be well advised to embrace some of the premises of the European perspective. However, the United States would be as bad as some commonly found in Europe served by the creation of a federal regulatory structure.
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from
H. Jeff Smith
Source: California Management Review
27 pages.
Release Date: 1 January 2001. Prod #: CMR190-PDF-ENG
Information Privacy and Marketing: What the U.S. should (and should) learn from Europe HBR case solution