The management team at ING Bank of Canada was preparing to launch Canada’s first discount bank. Originally, the bank was planning its customers with mail and telephone serve. Later, he planned the telephone banking service with an interactive voice response system and an Internet-based service to add. ING hoped to win customers by offering significantly higher interest rates on their savings products than any of its competitors. There was some skepticism about the viability of the beat … Read more »

The management team at ING Bank of Canada was preparing to launch Canada’s first discount bank. Originally, the bank was planning its customers with mail and telephone serve. Later, he planned the telephone banking service with an interactive voice response system and an Internet-based service to add. ING hoped to win customers by offering significantly higher interest rates on their savings products than any of its competitors. There was some skepticism about the feasibility of the proposed business model. At the time of the case, the President and CEO of ING Bank review of the proposed launch strategy was.
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Adrian B. Ryans
Source: Ivey Publishing
23 pages.
Publication Date: Jul 28, 1999. Prod #: 99A010-PDF-ENG
ING Bank of Canada (A): Launch of Direct Bank HBR case solution

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