In the first two years as a direct response retail bank in Canada, ING Bank of Canada attracted more than 160,000 customers and assets of EUR 1.6 million. Several other direct banks have entered the market with similar services, and the management team needs to consider the next strategic step in the company. The team has to decide whether he would recommend to place a nationwide alliance, ING ATMs in Canadian Tire stores.

In the first two years as a direct response retail bank in Canada, ING Bank of Canada attracted more than 160,000 customers and assets of EUR 1.6 million. Several other direct banks have entered the market with similar services, and the management team needs to consider the next strategic step in the company. The team has to decide whether he would recommend to place a nationwide alliance, ING ATMs in Canadian Tire stores.
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from
Adrian B. Ryans
Source: Ivey Publishing
19 pages.
Release Date: 09 May 2002. Prod #: 901A24-PDF-ENG
ING Bank of Canada (B): The first two years HBR case solution

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