A Case Study Solution came out of a board meeting of Ingvar Kamprad and IKEA’s management team. This Case Study solution was created by Ingvar Kamprad’s close friends.
There are some similarities between this Case Study and HBR Case Solutions. HBR Case Solutions are developed by two experts in their fields and the product or services must meet the buyer’s expectations.
Ingvar Kamprad and IKEA’s partnership began in 1970 when Ingvar’s son Bjorn was looking for a place to start a furniture business. Ingvar saw an IKEA catalog that Bjorn had gotten in a magazine and went to visit the place himself.
Ingvar Kamprad and IKEA never thought of selling furniture at that time because they didn’t see any need for it. Ingvar went back to his office, researched the market, and after a few meetings with Ingvar Kamprad’s manager found an opportunity to make money on the sale of furniture.
With Ingvar Kamprad’s help, IKEA set up in Sweden and began manufacturing furniture. Ingvar Kamprad and IKEA realized they had to offer more than just furniture for shoppers.
IKEA created Case Study Solutions to solve a problem of people who didn’t have enough space to accommodate furniture. Ingvar Kamprad’s case study solution was to create a line of cabinets. IKEA created Case Study Solutions to solve a problem of a shopper who needed extra storage.
Ingvar Kamprad and IKEA realized they could not compete with Ikea in Sweden. They were too far ahead of their competition and needed to be competitive in other countries if they wanted to stay in business.
The Case Study Solution had to address needs of a shopper. They could not address the needs of IKEA’s markets if they did not understand what it takes to be successful in the U.S.
By creating Case Study Solutions that can help people in other countries, Ingvar Kamprad and IKEA can do more for their customer. Case Study Solutions makes their presence known in a country’s market and people there will begin to purchase from them if they see their company name on something.
In the United States, Ingvar Kamprad and IKEA were able to bring business to their stores by offering more than just furniture. Ingvar created Case Study Solutions that offered examples of the type of furniture people needs and the ways they need it. IKEA created Case Study Solutions that incorporated furnishings into everyday life so people would understand how to integrate these items into their lives.
IKEA realized that they needed Case Study Solutions and Ingvar Kamprad realized that they needed to build Case Study Solutions. Case Study Solutions would help Ingvar Kamprad and IKEA reach their goals.