The three founders of a London-based, start-up companies smoothie growth must decide between three options: expand the existing product line in Europe, expanding the brand into other product categories, and further organic growth in the UK.

The three founders of a London-based, start-up companies smoothie growth must decide between three options: expand the existing product line in Europe, expanding the brand into other product categories, and further organic growth in the UK
«Hide

from
William A. Sahlman,
Dan Heath
Source: Harvard Business School
24 pages.
Publication Date: Nov 24, 2004. Prod #: 805 031 PDF-ENG
Innocent Drinks HBR case solution