Innovation is not just about creating new products that make consumers happier; it’s also about creating new ways to reach consumers in new and unique ways. It involves taking an existing product and making it better and offering it at a lower price than your competitors.
There is no question that Nespresso has created some fantastic coffee machines. It is no surprise that Nespresso has the most innovative coffee machines available. However, as a Nespresso Company President, I want to focus on one aspect of the company’s innovations – innovation and renovation.
When we opened Nespresso three decades ago, the company was considered an upstart in the coffee industry. We faced challenges as a new company and innovated to become the leaders in the industry.
When we decided to make changes to our company’s strengths, we wanted to look for ways to combine the best technologies with our customer-focused values. Innovation and renovation are some of the key elements of that strategy.
Nespresso is an excellent example of an innovator and renovation company that has helped improve the quality of coffee drinking around the world. In its first year of operation, the company offered one hundred percent Arabica coffee beans in all of its machine brands, including its Nespresso Zee, the world’s first coffee machine that offers 100-percent Arabica coffee.
Since its launch, Nespresso has been a leader in innovation, redefining the company’s strengths, improving our customer-centric value proposition, and creating products that appeal to all cultures and lifestyles. One of our other innovative coffee machines is the Case Study Solution, a coffee maker that helps a consumer get started in the coffee business. If you’re ready to get started in the coffee business, this case study solution can help you build a successful business.
While Nespresso continues to offer some of the best coffee machines available, the company continues to look for ways to improve its customer-focused strategy. For this reason, HBR Case Solutions’ Innovation and Renovation: The Nespresso Story focuses on Nespresso’s transformation from a mid-size coffee company to a global leader.
This case study solution includes a four-chapter lesson plan that includes four case studies that illustrate the growth of Nespresso. These case studies include an independent customer who wants to start a coffee business, a franchisor looking to acquire a franchise, a new restaurant opening, and a real estate developer who wants to take the first step towards building a restaurant franchise.
Throughout the case study solution, you’ll learn about the company’s mission, vision, culture, and leadership values. As you read about Nespresso’s transformation, you’ll learn about how Nespresso has helped customers around the world by redefining the coffee industry.
In addition to the Case Study Solution, the lesson plan includes detailed descriptions of Nespresso’s innovative marketing solutions, such as the Nespresso Latte. You’ll also learn about the company’s key business strategies, including digital marketing, e-marketing, and affiliate marketing.
To learn more about HBR Case Solutions’ Innovation and Renovation: The Nespresso Story, download a free 30-page lesson plan and learn how to apply Nespresso’s theories of innovation and renovation to create a successful business. Let us help you make coffee history.