In a wide-ranging interview, the former chairman and CEO of The Coca-Cola Company Neville Isdell, his decision to take on the role of CEO, after he had already retired from the company, the inherent challenges of working with a world- famous brand, and how Africa is the last frontier for the economy. In the sidebar interview Coca-Cola’s VP of Innovation describes, David Butler, the number of global initiatives, Coca-Cola is committed to making Isdell vision is “Connected Ca … Read more»

In a wide-ranging interview, the former chairman and CEO of The Coca-Cola Company Neville Isdell, his decision to take on the role of CEO, after he had already retired from the company, the inherent challenges of working with a world- famous brand, and how Africa is the last frontier for the economy. In the sidebar interview Coca-Cola’s VP of Innovation describes, David Butler, the number of global initiatives, Coca-Cola is committed to making Isdell vision “Connected Capitalism ‘a reality.
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from
Neville Isdell,
Karen Christensen,
David Butler
Source: Rotman School of Management
5 pages.
Release Date: 1 August 2013. Prod #: ROT211-PDF-ENG
Inside Coca-Cola: The Evolution of a cult brand HBR case solution