A business strategy must be congruent with the capabilities of a company and both market and non-market activities environments. The market environment includes those interactions between the company and other parties, which are interposed by markets or private agreements. The non-market activities environment includes those interactions, which are intermediary of public institutions. A business strategy must integrate both market and non-market activities components.

A business strategy must be congruent with the capabilities of a company and both market and non-market activities environments. The market environment includes those interactions between the company and other parties, which are interposed by markets or private agreements. The non-market activities environment includes those interactions, which are intermediary of public institutions. A business strategy must integrate both market and non-market activities components.
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from
David P. Baron
Source: California Management Review
21 pages.
Release Date: 1 January 1995. Prod #: CMR105-PDF-ENG
Integrated strategy: market and non-market components HBR case solution

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