Intel Centrino necessary to create big changes to make their strategy and organization. The development of the Centrino was part of Intel’s “turn right” towards performance measures, including improvements from increased power efficiencies and maximize away from the processor clock rate. This strategic shift, together with the introduction of the new multi-core architectures, the company fundamentally changed the definition of success for the future. It was forced a drastic step to t … Read more »

Intel Centrino necessary to create big changes to make their strategy and organization. The development of the Centrino was part of Intel’s “turn right” towards performance measures, including improvements from increased power efficiencies and maximize away from the processor clock rate. This strategic shift, together with the introduction of the new multi-core architectures, the company fundamentally changed the definition of success for the future. It was forced a drastic step in the company, partly through physics and changing industry and competitive forces, but also possible, developed in part by a radically innovative microprocessor architecture through its scrappy, geographically remote microprocessor design center in Israel < . br />
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from
Robert A. Burgelman,
Philip E. Meza,
Evan Barrett
Source: Stanford Graduate School of Business
34 pages.
Release Date: 4 January 2007. Prod #: SM156-PDF-ENG
Intel Centrino in 2007: A New “Platform” Strategy for Growth HBR case solution

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