Describes Intel’s diversification strategy in 1998 by CEO Craig Barrett initiated. First, Barrett’s strategy worked well as market value reached $ 510.000.000.000 in September 2000. Only three months later, however, led investor pessimism about a slowing economy and the recent problems at Intel in market valuation plummeting by more than 55%.

Describes Intel’s diversification strategy in 1998 by CEO Craig Barrett initiated. First, Barrett’s strategy worked well as market value reached $ 510.000.000.000 in September 2000. Only three months later, however, led investor pessimism about a slowing economy and the recent problems at Intel in market valuation plummeting by more than 55%.
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from
Ramon Casadesus – Masanell,
Michael G. Rukstad
Source: Harvard Business School
12 pages.
Release date: 01 November, 2001. Prod #: 702420-PDF-ENG
Intel Corp. – 1997-2000 HBR case solution

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