Examines the role of intellectual property in business strategies. Explains the legal and strategic differences between patents, copyrights, trademarks, and trade secrets, and explores the many ways companies use these different legal protection in order to gain competitive advantage in the market.

Examines the role of intellectual property in business strategies. Explains the legal and strategic differences between patents, copyrights, trademarks, and trade secrets, and explores the many ways companies use these different legal protection in order to gain competitive advantage in the market.
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David B. Yoffie,
Debbie Free
9 sides.
Publication Date: May 20, 2004. Prod #: 704 493 PDF-ENG
Intellectual Property and Strategy HBR case solution