Since the mechanisms for the exchange of market liquidity and exploded for intellectual property not kept pace. Bryan Benoit, a partner at PricewaterhouseCoopers (PwC), believes he has a solution. Working initially with minimal development effort he has an e-business within PwC called The Intellectual Property Exchange, which he believes they both created the liquidity for intellectual property, increase the number of transactions that take place around the world, as well as increase. .. Read more »

Since the mechanisms for the exchange of market liquidity and exploded for intellectual property not kept pace. Bryan Benoit, a partner at PricewaterhouseCoopers (PwC), believes he has a solution. Working initially with minimal development effort he has an e-business within PwC called The Intellectual Property Exchange, which he believes they both liquidity for intellectual property, increase to increase the number of transactions that take place around the world, and created visibility of Intellectual Asset Management practice of PwC. This case examines the challenges and obstacles that Benoit is.
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from
Lynda M. Applegate
Gavin Clarkson
Source: Harvard Business School
12 pages.
Release date: 01 September, 2000. Prod #: 801176-PDF-ENG
Intellectual Property Exchange (A) HBR case solution

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