Interep mobilize revenue need to protect information technology, organizational structures and sales management processes and improve its position as radio advertising sales company. Opportunities and risks are high in this complex and rapidly changing commercial agency business.

Interep mobilize revenue need to protect information technology, organizational structures and sales management processes and improve its position as radio advertising sales company. Opportunities and risks are high in this complex and rapidly changing commercial agency business.
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from
Benson P. Shapiro,
Stephen X. Doyle
Wade Myers
Source: Harvard Business School
28 pages.
Release Date: 24, May 1999. Prod #: 999011-PDF-ENG
Interep National Radio Sales, Inc. HBR case solution