This case revolves around the decisions that must be a key executive order to restore the image and profitability of its multinational pizza franchise in Porto Alegre, Brazil. The case contains information about franchising in Brazil and background information on the franchisor and franchisee (disguised). In addition, the student will be given information about Brazil, Brazilian eating habits and preferences, with special reference to pizza, information about competitors, and key aspects of the marketing strategy of IPH … Read more »

This case revolves around the decisions that must be a key executive order to restore the image and profitability of its multinational pizza franchise in Porto Alegre, Brazil. The case contains information about franchising in Brazil and background information on the franchisor and franchisee (disguised). In addition, the student will be given information about Brazil, Brazilian eating habits and preferences, with special reference to pizza, information about competitors, and key aspects of the IPH marketing strategy and operations. .
This is a Thunderbird Case Study.
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from
David Gertner,
Dennis Guthery
Source: Thunderbird School of Global Management
10 pages.
Publication Date: Jun 15, 2001. Prod #: TB0169-PDF-ENG
International Pizza House in Brazil HBR case solution

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