Analyzes the strategies of Coke and Pepsi soft drink in the emerging Asian market tracked. Analyzes the tactical battle of the cola giants in China specifically.

Analyzes the strategies of Coke and Pepsi soft drink in the emerging Asian market tracked. Analyzes the tactical battle of the cola giants in China specifically.
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from
David B. Yoffie,
Richard Seet
Source: Harvard Business School
23 pages.
Release Date: 31, May 1995. Prod #: 795186-PDF-ENG
Internationalization of Cola Wars (A): The Battle for China and Asian markets HBR case solution