Coin a new term, “intrategy,” refer to the study of the company’s internal environment and processes to the unity of the organization, ie to improve the commitment of those who work in it. Also provides a new model for the diagnosis of the culture of business organizations to facilitate change management.

Coin a new term, “intrategy,” refer to the study of the company’s internal environment and processes to the unity of the organization, ie to improve the commitment of those who work in it. Also provides a new model for the diagnosis of the culture of business organizations to facilitate change management.
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from
Pablo Cardona,
M Nuria Chinchilla
8 pages.
Release date: 01 June, 1999. Prod #: IES086-PDF-ENG
Intrategy: a fundamental dimension of the corporate culture HBR case solution