Marketing improves the performance of a company through the development and promotion of profitable relationships with customers. This note details the wide range of marketing professionals and the 10 steps to prepare for a successful marketing plan faced.

Marketing improves the performance of a company through the development and promotion of profitable relationships with customers. This note contains the important decisions of marketing professionals and the 10 steps to prepare for a successful marketing plan faced.
This is part of the subset of Ivey cases and technical notes for introductory-level courses written.
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Michael R. Pearce
26 pages.
Release Date: 8 September 2008. Prod #: 908A15-PDF-ENG
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