The progress of the Internet, it has some company to dematerialize their products so that digital versions can be personalized and delivered to customers without the usual logistical costs and delays. Once this is achieved, then the chances are to offer customers additional services, or to convert from one to a service-based company, product-based, could be enormous. Traces the experience of Intuit in pursuit of their digital channel to sell and distribute their products, the challenges f … Read more »

The progress of the Internet, it has some company to dematerialize their products so that digital versions can be personalized and delivered to customers without the usual logistical costs and delays. Once this is achieved, then the chances are to offer customers additional services, or to convert from one to a service-based company, product-based, could be enormous. Traces the experience of Intuit in pursuit of their digital channel to sell and distribute their products, the challenges in this migration, while managing the physical channel faced, and the new service opportunities, the company once the digital channel was in place together.

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from
Chuck Holloway,
Hau Lee,
Lyn Denend
Source: Stanford Graduate School of Business
27 pages.
Release Date: 12 May, 2000. Prod #: GS21-PDF-ENG
Intuit, Inc.: from products to services in the information age HBR case solution