Internet Quickbooks, a successful product with a strong brand and a 85% share of retail sales was confronted growth expectations in a mature, slowing market segment facing the challenge of the needs of the market. Generate recurring revenues was viewed by providing value-added online services that complement the desktop software as an attractive solution Quickbook management. Intuit now had the best way to decide these services – so they build in house or acquire them through partnerships. … Read more »

Internet Quickbooks, a successful product with a strong brand and a 85% share of retail sales was confronted growth expectations in a mature, slowing market segment facing the challenge of the needs of the market. Generate recurring revenues was viewed by providing value-added online services that complement the desktop software as an attractive solution Quickbook management. Intuit now had the best way to decide these services – so they build in house or acquire them through partnerships. The company had opportunities to evaluate a value in the Intuit QuickBooks brand capture it without damaging it. Teaching Purpose:. Taught to bring in the first year marketing course, the issues related to the consumption value
«Hide

from
Rajiv Lal,
Purnima Kochikar
Source: Harvard Business School
16 pages.
Publication Date: Nov 27, 2000. Prod #: 501054-PDF-ENG
Intuit QuickBooks HBR case solution

[related_post themes="flat"]