In 2006, a nascent market for music-enabled phones was emerging challenge to Apple Computer’s dominant position in the digital music industry. Due to its iPod line of portable digital music devices and its iTunes Music Store, Apple controlled more than half of the market for music player hardware and online music sales. But the evolving ability to combine these devices with mobile phones and mobile devices to deliver music (via streaming, side-loading content from a PC or downloa … Read More »

In 2006, a nascent market for music-enabled phones was emerging challenge to Apple Computer’s dominant position in the digital music industry. Due to its iPod line of portable digital music devices and its iTunes Music Store, Apple controlled more than half of the market for music player hardware and online music sales. But the evolving ability to combine these devices with mobile phones and music on mobile devices (via streaming, side-loading content from a PC or download wirelessly over the air) supply, creating a potentially market-changing opportunity for the players in several industries. Examines the major players, including Apple, the major wireless carriers carrier, such as Cingular, Sprint Nextel and Verizon Wireless, technology and service providers such as RealNetworks and Microsoft, Mobile Virtual Network Operator, like Virgin Mobile. Covers the origins of the mobile music business, projections of their potential size, its technological building blocks (such as file formats, digital rights management systems, wireless network infrastructure and handset capacity), and the key dynamics – Music shipment, pricing, mobile PC Integration -., the mobile music business models characterize
«Hide

from
Michael Slind,
David B. Yoffie,
Travis D. Merrill
Source: Harvard Business School
29 pages.
Release Date: 2 August 2006. Prod #: 707 419 PDF-ENG
iPod vs. Cell Phone: A Mobile Music Revolution? HBR case solution

[related_post themes="flat"]