BP IR director has begun a program to use information about external views of BP and the industry as part of the business planning and operational activities. This information is generated as part of its award-winning investor relations program, and had been used only to improve the communication. Provides a discussion of the relative merit more formally including this information in BP planning and operations. Also provides “best practices’ insights into IR.

BP IR director has begun a program to use information about external views of BP and the industry as part of the business planning and operational activities. This information is generated as part of its award-winning investor relations program, and had been used only to improve the communication. Provides a discussion of the relative merit more formally including this information in BP planning and operations. Also provides “best practices’ insights into IR.
«Hide

from
Daniela Beyer villages,
Gregory S. Miller,
Unlike Sjoman
Source: Harvard Business School
28 pages.
Release date: 01 September, 2006. Prod #: 107026-PDF-ENG
IR at BP: Investor Relations and Information Reconnaissance HBR case solution