As the founder of iStockphoto.com, the company began in 2000, his goal his extensive collection of stock photography with graphic designers worldwide, and was to share in the process, to help others do the same. By 2002 the organization was a respected and successful online community, but the founder and his partners had now to consider the profitability of their business. not commerce – iStock was founded on community and cooperation. Should change the model and if so, what it would take … Read more »

As the founder of iStockphoto.com, the company began in 2000, his goal his extensive collection of stock photography with graphic designers worldwide, and was to share in the process, to help others do the same. By 2002 the organization was a respected and successful online community, but the founder and his partners had now to consider the profitability of their business. not commerce – iStock was founded on community and cooperation. Should change the model and if so what would it take to make a significant change in culture to work? The case examines the cultural and business opportunities for this start-up. It shows the challenges profits from an online community, as well as the key factors necessary to build a community that can be turned into a profitable business.
«Hide

from
Rebecca A. Grant,
Meghan Stothers
Source: Ivey Publishing
14 pages.
Publication Date: Jan 26, 2007. Prod #: 907E13-PDF-ENG
iStockphoto.com: Turning community into commerce solution HBR case

[related_post themes="flat"]