Describes the various value engineering techniques used by Isuzu. Shows how Isuzu reduced the cost of its products while increasing their functionality within the boundaries of a target cost.

Describes the various value engineering techniques used by Isuzu. Shows how Isuzu reduced the cost of its products while increasing their functionality within the boundaries of a target cost.
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from
Robin Cooper,
Takeo Yoshikawa
Source: Harvard Business School
15 pages.
Publication Date: Oct 12, 1994. Prod #: 195054-PDF-ENG
Isuzu Motors Ltd Creation program costs HBR case solution