ITC Hotel Division successfully several structural and process-oriented drivers of sustainability by pursuing its dominant position in India’s luxury hotels, financial power, and overall commitment to sustainability group. This design resulted in eight restructuring of ITC Luxury Hotels awarded LEED (Leadership in Energy and Environmental Design) Platinum rating, so that the ITC hotel chain the “greenest luxury hotel chain in the world.” The case provides an ov … Read more »

ITC Hotel Division successfully several structural and process-oriented drivers of sustainability by pursuing its dominant position in India’s luxury hotels, financial power, and overall commitment to sustainability group. This design resulted in eight restructuring of ITC Luxury Hotels awarded LEED (Leadership in Energy and Environmental Design) Platinum rating, so that the ITC hotel chain the “greenest luxury hotel chain in the world.” The case has assumed a responsible overview of the process, the ITC Hotels for the design of luxury. It also describes the various challenges and problems that contributed to the management of the eight existing homes retrofit decision and start ITC Gardenia along LEED Platinum Guidelines on the assessment reach. The case is against the background of a session in which Nakul Anand, Executive Director, ITC Limited, and its top management team about the possibility of retrofitting the existing eight ITC luxury hotels along LEED Platinum rating parameters are set. At ITC hotels greenest luxury hotel chain, they know that they not only design for their future properties along LEED guidelines to have reached Platinum reviews, but also need the structural design, systems and processes at the other remodel luxury brand hotels India. Since the 1980s, ITC hotels had cut their service and products around environmental issues such as water recycling, energy conservation and waste management. However, these efforts have significantly scaled up to meet the strict standards of LEED. The scale-up involved substantial costs, operational restructuring and modernization of the organizational culture. Given these challenges, Anand and his team are faced with the question: Should they or should not they be retrofitted to existing properties
The case documents the ambitious and revolutionary journey to create the ITC hotels, execute and implement the new concept of “Responsible Luxury ‘undertook.
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from
Professor Tonya Boone
Nalin Kant Srivastava,
Arohini Narain
Source: Indian School of Business
17 pages.
Release date: 30 June 2013. Prod #: ISB016-PDF-ENG
ITC Hotels: Design Responsible Luxury HBR case solution

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