ITT Automotive is in the process of developing a new generation of anti-lock braking system (ABS), called the MK-20th The case focuses on the degree of automation in the production of this new system will be used, and that all plants should use the same process technology. By intensifying cost pressures and rapidly growing demand for lower cost ABS, the development team and the board (with headquarters in Frankfurt am Main, Germany) strongly favored a single, highly automated manufacturing process in the f … Read more »

ITT Automotive is in the process of developing a new generation of anti-lock braking system (ABS), called the MK-20th The case focuses on the degree of automation in the production of this new system will be used, and that all plants should use the same process technology. By intensifying cost pressures and rapidly growing demand for lower cost ABS, the development team and the board (with headquarters in Frankfurt am Main, Germany) strongly favored a single, highly automated manufacturing process in the four plants slated to MK-20 production ( located in Germany, Belgium and the United States). Manager at the company two plants in the U.S. prefer the less automation technology to allow greater flexibility for the improvement of process technology over time.
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from
Gary P. Pisano,
Sharon Rossi
Source: Harvard Business School
23 pages.
Publication Date: Aug 18, 1994. Prod #: 695002-PDF-ENG
ITT Automotive: Global Manufacturing Strategy – 1994 HBR case solution