TopCoder’s crowdsourcing-based business model in which software is developed by online tournaments, is presented. The case highlights how TopCoder has a unique two-sided innovation platform, from a global community of over 225,000 developers who write software modules consisting of its more than 40 customers compete created. Contains details of a unique platform where inovation complex software is developed by running online competitions. By outlining the development of the company, the challenges … Read more »

TopCoder’s crowdsourcing-based business model in which software is developed by online tournaments, is presented. The case highlights how TopCoder has a unique two-sided innovation platform, from a global community of over 225,000 developers who write software modules consisting of its more than 40 customers compete created. Contains details of a unique platform where inovation complex software is developed by running online competitions. By outlining the development of the company, the challenges of building a community and refinement are presented a web-based platform competition. Help experiences and perspectives from TopCoder community members and customers, to show what it means to work from the inside or in collaboration with an online community. In this case the use of distributed innovation and its potential merits is discussed as a corporate problem-solving mechanism. Issues related to scalability TopCoder, profitability and growth are also explored.
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from
David A. Garvin
Source: Video Supplement
4 minutes.
Release Date: 3 October 2011. Prod #: 312709 VID ENG
Jack Hughes, founder and chairman of TopCoder, In-Class Comments 04/08/2011, video HBR case solution

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