The experienced entrepreneurial Chief Executive Officer (CEO) of Jadelink International Limited is committed to a modern jewelry brand, create a new perception in Jade. The CEO has achieved early success quickly growing sales and bring Jadelink products to Shanghai, the most fashionable city in China. But the company wants to expand business with the Asian and international luxury goods market. This requires intensive capital continue building the company scale. This case examines the … Read more »

The experienced entrepreneurial Chief Executive Officer (CEO) of Jadelink International Limited is committed to a modern jewelry brand, create a new perception in Jade. The CEO has achieved early success quickly growing sales and bring Jadelink products to Shanghai, the most fashionable city in China. But the company wants to expand business with the Asian and international luxury goods market. This requires intensive capital continue building the company scale. This case examines the consideration of a new business venture in the Chinese market, the management of business growth and the acquisition of venture capital. It also allows the discussion of factors related to successful entrepreneurship and business with very with industry tradition, human connection and the product design and innovation.
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Kevin Au,
Barbara Li
Source: Ivey Publishing
19 pages.
Release Date: 17 July 2008. Prod #: 908M52-PDF-ENG
Jadelink and the market for luxury goods in China HBR case solution

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