Highlights of the development of Japan Airlines (JAL) and the company’s efforts to address its financial problems through restructuring. Also explains how the changing business landscape through e-commerce, the airline industry has been affected, and discusses the introduction of e-ticketing as a means to cut costs, a source of competitive advantage, and as an agent for further innovation to new distribution channels . Since these rapid changes taking place in the industry, JAL appearance … Read more »

Highlights of the development of Japan Airlines (JAL) and the company’s efforts to address its financial problems through restructuring. Also explains how the changing business landscape through e-commerce, the airline industry has been affected, and discusses the introduction of e-ticketing as a means to cut costs, a source of competitive advantage, and as an agent for further innovation to new distribution channels . Since these rapid changes taking place in the industry, JAL appeared passively react to the adoption of e-commerce and customer contact service innovations, the other players were inclusion.
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from
Dennis Kira,
Ali F. Farhoomand,
Amir Hoosain,
Shamza Khan
Source: University of Hong Kong
15 pages.
Release Date: 1 January 2000. Prod #: HKU109-PDF-ENG
Japan Airlines: The impact of e-ticketing solution HBR case