Reconstructs the entrepreneurial journey of John D. Rockefeller, founder of Standard Oil and one of the most famous figures in history. Pursued his early career as a dealer in Cleveland by his decision, the oil industry in the early 1860s in force to his creation of Standard Oil. Particular attention to the critical decades of the 1870s and 1880s, when Standard Oil and the larger oil business were livid velocity increases. Told through the words of the two researchers and first-han … Read more »

Reconstructs the entrepreneurial journey of John D. Rockefeller, founder of Standard Oil and one of the most famous figures in history. Pursued his early career as a dealer in Cleveland by his decision, the oil industry in the early 1860s in force to his creation of Standard Oil. Particular attention to the critical decades of the 1870s and 1880s, when Standard Oil and the larger oil business were livid velocity increases. Told through the words of the two researchers and participants firsthand Rockefeller checks (controversial) strategy to secure and maintain market dominance Standard Oil, its organizational innovation within the company and its responses to a variety of competitive threats. Also has a view of Rockefeller’s life outside his office, including his role as husband and father. Closes with a contemporary analysis of the ethics of the Rockefeller actions.
«Hide

from
Nancy F. Koehn,
Katherine Miller
Source: Harvard Business School
38 pages.
Release date: 05 February, 2007. Prod #: 807110-PDF-ENG
John D. Rockefeller and the creation of Standard Oil HBR case solution