In October 1982, Johnson & Johnson was a major crisis when seven deaths were attributed to poisoned Tylenol faced. The case examines the known facts than a week after the incident, and raises a variety of questions about consumer behavior, corporate responsibility and competitive reaction.

In October 1982, Johnson & Johnson was a major crisis when seven deaths were attributed to poisoned Tylenol faced. The case examines the known facts than a week after the incident, and raises a variety of questions about consumer behavior, corporate responsibility and competitive reaction.
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Stephen A. Greyser
Source: Harvard Business School
3 pages.
Publication Date: Oct 12, 1982. Prod #: 583043-PDF-ENG
Johnson & Johnson: The Tylenol Tragedy HBR case solution

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