After the initial ASSESSOR indicated problems in formulation, product position and copywriting was modified again with ASSESSOR and Improving. Comparing the new results and the presentation of teaching study data. Improve equity is significantly below forecast. If the error is in the product, strategy or execution of the plan?

After the initial ASSESSOR indicated problems in formulation, product position and copywriting was modified again with ASSESSOR and Improving. Comparing the new results and the presentation of teaching study data. Improve equity is significantly below forecast. If the error is in the product, strategy or execution of the plan?
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Darrel G. Clarke
Source: Harvard Business School
24 pages.
Publication Date: Jul 18, 1983. Prod #: 584 009 PDF-ENG
Johnson Wax: Enhance (B) HBR case solution