Noli Tingzon, newly appointed VP of international Jollibee, the Philippines-based hamburger chain, faced with the challenge of enlargement of the fast-food business in Asia in the face of tough competition. The case describes Jollibee six years of international expansion history and the lessons the company has learned. Against this background, Noli must at expansion opportunities in New Guinea, Hong Kong, and decide California.

Noli Tingzon, newly appointed VP of international Jollibee, the Philippines-based hamburger chain, faced with the challenge of enlargement of the fast-food business in Asia in the face of tough competition. The case describes Jollibee six years of international expansion history and the lessons the company has learned. Against this background, Noli must at expansion opportunities in New Guinea, Hong Kong, and decide California.
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from
Christopher A. Bartlett,
Jamie O’Connell
Source: HBS Premier Case Collection
23 pages.
Publication Date: Jul 07, 1998. Prod #: 399007-PDF-ENG
Jollibee Foods Corp. (A): International Expansion HBR case solution