Jonathan Miller appeared in September 2009 on “Shark Tank,” the ABC television reality show with entrepreneurs to angel investors in a discussion about the business value proposition and a negotiation for an investment of one of the 4 Sharks win. The company he founded, Element Bars, a manufacturer of customized energy bars, needed investment capital. Before that on the show, Miller had several financing options for entrepreneurs considered: Loans and other debt capital and material … Read more »

Jonathan Miller appeared in September 2009 on “Shark Tank,” the ABC television reality show with entrepreneurs to angel investors in a discussion about the business value proposition and a negotiation for an investment of one of the 4 Sharks win. The company he founded, Element Bars, a manufacturer of customized energy bars, needed investment capital. Loans and other debt and equity, each of which are rated in the case: First, on the show, Miller had considered several financing options for entrepreneurs. Miller had a good feel for the different types of capital to use for this new project, launching several ventures in the past and profit from the Kellogg School of Management, Business Plan Competition, the Kellogg Cup in 2008. The case includes Miller decision, the investment offer he won the television without, but he is pursuing lower cost of capital equity.
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James Shein
Matt Bell
Scott T. Whitaker
Source: Kellogg School of Management
11 pages.
Release Date: 1 July 2011. Prod #: KEL565-PDF-ENG
Jonathan Miller: Custom Energy Bar Entrepreneur pitches Sharks HBR case solution