Kelon was founded in the small rural town Rongqi in Guangdong Province in 1984. In a six-year span Kelon China’s largest refrigerator was equipped. In the 1990s, faced tough competition from other Chinese companies as well as multinational corporations. Kelon thrived under competition and has successfully taken market share from large multinational companies. This case examines the factors contributing to the increase in Kelon.

Kelon was founded in the small rural town Rongqi in Guangdong Province in 1984. In a six-year span Kelon China’s largest refrigerator was equipped. In the 1990s, faced tough competition from other Chinese companies as well as multinational corporations. Kelon thrived under competition and has successfully taken market share from large multinational companies. This case examines the factors contributing to the increase in Kelon.
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from
Yasheng Huang,
David Lane
Source: Harvard Business School
27 pages.
Release Date: 21 March 2001. Prod #: 701053-PDF-ENG
Kelon (A): China Corporate Dragon HBR case solution