Nick Lazaris is Keurig’s third CEO in three years, was fired after a founder and the others decided to leave the company. He inherits a company that has made several failed attempts to start his new coffee brewing. Now face problems with critical suppliers to plan the next scheduled launch.

Nick Lazaris is Keurig’s third CEO in three years, was fired after a founder and the others decided to leave the company. He inherits a company that has made several failed attempts to start his new coffee brewing. Now face problems with critical suppliers to plan the next scheduled launch.
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from
Paul W. Marshall,
Jeremy B. Then
Source: HBS
22 pages.
Release Date: 3 March 1999. Prod #: 899180-PDF-ENG
Keurig HBR case solution