The case describes the strategic internationalization options of a digital music service provider, KKBOX.com, based in Taiwan. KKBOX was the first independent profitable digital music service provider in the world. There were several factors, the profitability of KKBOX. In search of growth, has service made internationalization KKBOX increase their participation in international operations to adapt their strategy, resources and structure. The strategies include content-based way … Read more »

The case describes the strategic internationalization options of a digital music service provider, KKBOX.com, based in Taiwan. KKBOX was the first independent profitable digital music service provider in the world. There were several factors, the profitability of KKBOX. In search of growth, has service made internationalization KKBOX increase their participation in international operations to adapt their strategy, resources and structure. The strategies include content-based path, way or path technology platform new service. Although there were good reasons to pursue any in depth, it was important to set priorities, to understand what was and what was negotiable core when to build beyond the borders of a sustainable and strong brand KKBOX.
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from
Soe-Tsyr yuan,
Darren Masters
Source: Ivey Publishing
13 pages.
Release Date: 3 August 2011. Prod #: W11306-PDF-ENG
KKBOX.com HBR case solution