Describes Philip Morris’ acquisitions of General Foods in 1985 and strength, Inc. in 1989, focusing on the integration of power and General Foods, which is a $ 30 billion food subsidiary. Describes the steps to merge these two major companies, produces the emphasis on management, organizational, administrative, and strategic issues through the integration of power and General Foods.

Describes Philip Morris’ acquisitions of General Foods in 1985 and strength, Inc. in 1989, focusing on the integration of power and General Foods, which is a $ 30 billion food subsidiary. Describes the steps to merge these two major companies, produces the emphasis on management, organizational, administrative, and strategic issues through the integration of power and General Foods.
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David J. Collis
Toby Stuart
Source: Harvard Business School
22 pages.
Release Date: 21 March 1991. Prod #: 391139-PDF-ENG
Kraft General Foods: The Merger (A) HBR case solution