Explains the recent decision, the previously separate power mix and General Foods units into an operating company with a focus on the creation of a single massive field.

Explains the recent decision, the previously separate power mix and General Foods units into an operating company with a focus on the creation of a single massive field.
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David J. Collis
Elizabeth Johnson
Source: Harvard Business School
3 pages.
Publication Date: Apr 13, 1995. Prod #: 795 153 PDF-ENG
Kraft General Foods: The Merger (B) HBR case solution