In the 1990s, had forwarding to a rapidly changing and dynamic industry. Vertical integration of the supply chain means that third-party logistics provider could be a “one-stop-shop” concept, to reach customers and generally have higher margins per transaction volume. Still in the grip of economic crisis in Asia, Kuehne & Nagel Management consider a future strategy for its Asia-Pacific operations. Includes several concepts related to competitive strategy, corporate structure, a … Read more »

In the 1990s, had forwarding to a rapidly changing and dynamic industry. Vertical integration of the supply chain means that third-party logistics provider could be a “one-stop-shop” concept, to reach customers and generally have higher margins per transaction volume. Still in the grip of economic crisis in Asia, Kuehne & Nagel Management consider a future strategy for its Asia-Pacific operations. Includes several concepts related to competitive strategy, corporate structure and core competencies. The main objective is to highlight the juxtaposition of business management theoretical concepts with their application.
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from
Edmund R. Thompson,
Vanessa N. Clark
Source: University of Hong Kong
23 pages.
Release Date: 1 January 1999. Prod #: HKU048-PDF-ENG
Kuehne & Nagel in the Asia-Pacific HBR case solution