The director of the La Liberte, a French not-for-profit weekly, necessary to revitalize the newspaper as revenue decline was consistent for the last 15 years. The newspaper of the mission was to serve the French community in Manitoba, Canada. Survival of a French newspaper was important for the French culture in the community. To reverse the decline in revenue, the director conducted a survey. Based on the results of the survey, the director had to balance his desire to serve the French … Read more »

The director of the La Liberte, a French not-for-profit weekly, necessary to revitalize the newspaper as revenue decline was consistent for the last 15 years. The newspaper of the mission was to serve the French community in Manitoba, Canada. Survival of a French newspaper was important for the French culture in the community. To reverse the decline in revenue, the director conducted a survey. Based on the results of the survey, the director had to balance his desire to serve the French community with the need to be financially viable.
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from
Satyendra Singh
Martine Morin
Source: Ivey Publishing
6 pages.
Publication Date: Feb 26, 2007. Prod #: 907A07-PDF-ENG
La Liberte newspaper HBR case solution

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