What is the business model innovation? A business model is much more than a description of a particular product or service. Besides the description of the offer itself, it sets the value proposition behind it (ie, as it is created for a defined group of customers). It also describes the skills and resources are required to perform this value proposition and how the organization benefited thereby produce. The key stages of business model innovation in the exploration, pattern-finding … Read more »

What is the business model innovation? A business model is much more than a description of a particular product or service. Besides the description of the offer itself, it sets the value proposition behind it (ie, as it is created for a defined group of customers). It also describes the skills and resources are required to perform this value proposition and how the organization benefited thereby produce. The key stages of business model innovation in the exploration, pattern-finding, concept development, prototyping, testing and scaling. This technical note examines each of the steps in more detail, the proposed techniques along the way. It contains worksheets for students value chain analysis, design and piloting. The note is in connection with: used “Leading Organic Growth module Caselets”. (UV1643), which also includes an instructor teaching note that a course module describes
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from
Jeanne M. Liedtka,
Sean Carr,
Andrew King
Source: Darden School of Business
33 pages.
Release date: 30 June 2009. Prod #: UV1643-PDF-ENG
Leading Organic Growth: Module Caselets HBR case solution