Lebenthal and Co. has flourished in the bond business since 1924. Alexandra Lebenthal, granddaughter of the founder, the company has stepped out. She faces many challenges such as the nature of the financial services business changes dramatically. Can the company that made its name in the sale of “odd-lots” to compete with the larger financial houses that offer a variety of products and services? How should Lebenthal and Co. react? What should be their product mix? If the company Alexandra sell? H. .. Read more »

Lebenthal and Co. has flourished in the bond business since 1924. Alexandra Lebenthal, granddaughter of the founder, the company has stepped out. She faces many challenges such as the nature of the financial services business changes dramatically. Can the company that made its name in the sale of “odd-lots” to compete with the larger financial houses that offer a variety of products and services? How should Lebenthal and Co. react? What should be their product mix? If the company Alexandra sell? How do they attract the best and brightest employees under these environmental forces?
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Thomas J. DeLong
Susan S. Harmeling
Source: Harvard Business School
13 pages.
Release Date: 11 December 1998. Prod #: 899121-PDF-ENG
Lebenthal and Co., Inc. HBR case solution