LECCO Technology Ltd. (LECCOTECH), a Hong Kong-based SMEs, developed a unique technology that could potentially revolutionize the management and efficiency of the corporate databases across all sectors. However, the local market was small compared to the U.S. and Japan in terms of IT spending, and the company had to find a way to find capture the untapped market. How can a small Hong Kong to get start-up with limited resources, the company noted for innovation and win customers? How can it co … Read more »

LECCO Technology Ltd. (LECCOTECH), a Hong Kong-based SMEs, developed a unique technology that could potentially revolutionize the management and efficiency of the corporate databases across all sectors. However, the local market was small compared to the U.S. and Japan in terms of IT spending, and the company had to find a way to find capture the untapped market. How can a small Hong Kong to get start-up with limited resources, the company noted for innovation and win customers? How is it with the likes of BMC Software, Computer Associate, Precise and compete – much better established software and database management solutions provider
«Hide

from
Ali Farhoomand,
Pauline Ng
Source: University of Hong Kong
9 sides.
Publication Date: Oct 31, 2003. Prod #: HKU344-PDF-ENG
LECCOTECH: The “whole product” concept in export marketing HBR case solution

[related_post themes="flat"]