The senior management team at Leclerc, one of the largest retailers in France, to consider how best to maintain growth in the French heavily regulated retail. Strict limits on prices and shop will significantly limit the flexibility Leclerc, many of the traditional levers of growth can not be used. These regulations have a huge impact on competition. The executives at Leclerc need to plan the optimal growth and then consider whether it deliver the desired large … Read more »

The senior management team at Leclerc, one of the largest retailers in France, to consider how best to maintain growth in the French heavily regulated retail. Strict limits on prices and shop will significantly limit the flexibility Leclerc, many of the traditional levers of growth can not be used. These regulations have a huge impact on competition. The executives at Leclerc need to plan the optimal growth and then consider whether to provide the desired growth.
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from
Tim Calkins,
Julien dangles
Source: Kellogg School of Management, Northwestern Univ.
10 pages.
Release Date: 27 March 2009. Prod #: KEL407-PDF-ENG
Leclerc: The growth challenge HBR case solution